5 Best GEO Agencies for New Market Category Creation

Companies seeking to create new market categories are turning to agencies that build awareness and authority before demand is established. The guide highlights firms including Growth Plays and NP Digital, which use educational content, research, digital public relations and AI-focused search strategies to help brands explain emerging concepts. As tools such as ChatGPT, Gemini and Perplexity shape how users discover ideas, category creators are prioritizing visibility across AI-powered search platforms.