The Surprising Way Run the Jewels Funded Their Cocktail Brand

Killer Mike of the rap duo Run the Jewels discussed how the group funded its canned-cocktail brand, Juice Runners, in an interview about the company’s latest ready-to-drink release. The conversation also touched on the group’s business venture beyond music. Juice Runners is part of a growing market for canned cocktails, with the duo using its profile to build a consumer brand.