How CEO Dan Schulman is shaking up Verizon

Verizon CEO Dan Schulman is trying to reverse the company’s loss of market share and simplify its bureaucracy after taking the job in October 2025. He has warned employees that layoffs are coming and says some decisions previously required as many as 35 approvals. Verizon remains the largest U.S. wireless carrier, but its consumer business lost 414,000 postpaid phone lines in the first three quarters of 2025 as rivals gained ground.