Premium upgrades drive appliances' festive sales

India's recent festive appliance season has highlighted a significant shift in consumer behavior, with shoppers increasingly favoring premium, high-capacity products over budget options. According to industry reports, demand for larger televisions and advanced home appliances surged as Diwali approached, while interest in entry-level television sets declined. This trend reflects a growing willingness among consumers to invest in higher-end technology, marking a notable change in purchasing patterns during the country's peak retail period.