PWHL Detroit team name & logo revealed: Detroit Clutch

The Professional Women’s Hockey League has revealed the name and logo of its new Detroit team: the Detroit Clutch. The announcement followed months of anticipation and hints from the team, WXYZ reported. The name and branding draw on Detroit’s automotive history, sports moments and Motown legacy, with design details including a gear-inspired wheel, Art Deco lettering and vinyl-like lines tied to the city’s 313 area code.