Southern Luv BBQ owner focuses on community involvement

Entrepreneur Xander Peden has opened a new restaurant, Southern Luv BBQ, in Sebring’s Victory Plaza. Peden, who grew up in a family of restaurateurs, chose Sebring for its small-town atmosphere and developing market. The restaurant focuses on community engagement and building relationships through quality meals, marking Peden's return to the food industry after a career in real estate and finance.