Born A Food Truck, Taco Chain Opens 4th SoCal Location With Hundreds More Planned

Mike's Red Tacos, a San Diego-based birria chain backed by NBA star LeBron James, has opened its fourth location in Pasadena, California. This marks the brand's first expansion outside of San Diego. The company has secured approximately 350 franchise commitments nationwide, with plans to transition from a food truck origin to a major fast-casual restaurant brand. The new Pasadena site will serve as a prototype and training center for future franchise operators.