Parish tourism board adopts its 10-year master plan

The St. Tammany Parish Tourist and Convention Commission has unanimously approved its first 10-year Destination Master Plan. The $325,000 initiative, developed with marketing firm MMGY Nextfactor, aims to drive intentional growth and strengthen the local economy over the next decade. CEO Donna O’Daniels described the plan as a vital tool for enhancing the quality of life for residents and improving the experiences of visitors throughout the parish.