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Co
@bizwatch.co.kr · 1 hour

[K-신약]③연매출 1000억 넘긴 히트작, 블록버스터 되려면?

[K-신약]③연매출 1000억 넘긴 히트작, 블록버스터 되려면?
국내 신약 개발이 연매출 1000억원을 넘어서는 성과를 내고 있지만, 글로벌 블록버스터로 성장하기 위한 과제가 남아있습니다. LG화학의 '제미글로', HK이노엔의 '케이캡', 유한양행의 '렉라자' 등 성공 사례들은 제품군 확장, 차별화된 약물 특성, 글로벌 협업 등 다양한 전략을 통해 시장을 개척했습니다. 국내 시장의 한계를 극복하고 글로...
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