Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact Beloud

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Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Food marketers are increasingly leveraging identity congruence by hiring social media influencers who share the racial and ethnic backgrounds of their target audiences. While this strategy i...

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