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Toyokeizai
@toyokeizai.net · 1 hour

1本200円の飲料が売れない自販機で、なぜ900円の推し活グッズは売れるのか? サントリー「非飲料」戦略に透ける思惑

1本200円の飲料が売れない自販機で、なぜ900円の推し活グッズは売れるのか? サントリー「非飲料」戦略に透ける思惑
サントリーが東京ビッグサイトのイベントで「推し活」専用自販機を発表しました。飲料販売が苦戦する中、同社は900円の推し活グッズを販売する新戦略に乗り出しました。ガチャ要素も魅力で、苦境の自販機業界に新風を吹き込む可能性があります。
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