Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity, Washington, Redmond Beloud

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Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

Microsoft's new gaming boss, Asha Sharma, has reportedly ended the 'This is an Xbox' marketing campaign. The initiative, which featured non-console devices under the Xbox brand, faced critic...

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