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Nikkei
@r.nikkei.com
·
1 hour
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ハルメク編集長、「老」や「シニア」使わない 遠い知人より毎月の雑誌 - 日本経済新聞
女性誌「ハルメク」の発行部数が、山岡朝子編集長就任以来3倍の約46万部に増加した。デジタル全盛時代に定期購読のみで躍進する秘訣は、シニア誌ではなく「女性誌」と捉え直し、ファッションや美容、旅行など読者の関心を引くコンテンツを提供していることにあると、日本経済新聞が報じた。
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