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Adweek
@adweek.com
·
6 hours
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The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
During Super Bowl 60, both T-Mobile and Coinbase featured the Backstreet Boys in their commercials. T-Mobile used "I Want It That Way" with celebrity cameos, while Coinbase utilized "Everybo...
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